PcAds

PcAds Retail Media is PcComponentes’ advertising service. It allows you to increase the visibility of your products within PcComponentes and reach customers at key moments in the buying process.

Important: PcAds can help you improve the visibility of your products, but it does not replace a competitive offer, good stock availability or correct Buybox management.

Contents

What PcAds is
When it may be useful for you
What advertising formats are available
Sponsored Products for sellers
Before activating a campaign
How to activate PcAds
Best practices
Common mistakes
Measurement and tracking
Where to find more information
Summary

1️⃣ What PcAds is

PcAds Retail Media is an advertising solution that allows you to promote products and brands within PcComponentes through formats placed in relevant areas of the website.

Its goal is to help you gain visibility, attract qualified traffic to your products and improve the performance of your campaigns within the PcComponentes ecosystem.

Campaigns can be used for objectives such as gaining share, boosting specific products, accelerating sell-out, defending visibility against competitors or supporting commercial campaigns.

2️⃣ When it may be useful for you

PcAds can be useful if you want to strengthen the visibility of your products at moments of high purchase intent.

You want to improve the visibility of products with good availability.
You want to support launches, campaigns or promotions.
You want to defend positions against other sellers or brands.
You want to accelerate the rotation of specific products.
You want to build a continuous visibility strategy within PcComponentes.

Recommendation: if you want to use PcAds for important campaigns, plan ahead. Campaigns prepared in advance usually have more room for optimisation than campaigns activated at the last minute.

3️⃣ What advertising formats are available

PcAds offers different advertising solutions depending on the campaign objective and the type of visibility you want to achieve.

Format	Where it appears	What it is used for
Sponsored Products	Search results, categories and other product placements.	Giving visibility to specific products at moments of purchase intent.
Onsite Display	Highlighted spaces within PcComponentes.	Increasing reach and awareness through visual formats.
Audience Extension	Channels outside PcComponentes.	Reaching audiences outside the website and driving traffic to your brand or product.

Some display formats may include high-impact placements, such as highlighted formats in search results or banners with greater visibility, depending on availability and campaign planning.

4️⃣ Sponsored Products for sellers

Sponsored Products is the format most focused on Marketplace sellers. It allows you to promote specific products so they appear in highlighted placements within PcComponentes.

This format works on a cost-per-click basis, so you pay when a user clicks your ad. You can also define how much you are willing to pay per click and set a budget for the campaign.

Important: before selecting products for PcAds campaigns, check that your offers are active, have stock and are competitive. For products shared with other sellers, having a competitive Buybox position can help you make better use of your investment.

5️⃣ Before activating a campaign

Before investing in PcAds, review these points:

Objective: define whether you want to sell more, gain visibility, defend share or support a specific campaign.
Products: select products with stock, competitive pricing and enough margin.
Budget: adjust the investment to the objective, category, duration and number of products.
Duration: avoid activating campaigns that are too short if you need learning and optimisation.
Creatives: if you use display formats, make sure the message is clear and aligned with the product.

Keep in mind: results may vary depending on category, competition, product, stock, price, budget, duration and campaign quality.

6️⃣ How to activate PcAds

If you already have access to PcAds from your seller account, you can enter from Mirakl through the Promote your products option.

Access your seller account in Mirakl.
Select Promote your products.
Access the PcAds Retail Media platform.
Select the products you want to promote.
Define budget, duration and campaign objective.
Configure the campaign or request support if you need help.
Review performance during the campaign to optimise it.

If you do not have access yet or want to receive advice, you can register through the PcAds website or contact the responsible team.

Remember: PcAds is a self-service platform. You can manage it directly or with support from the advertising agency you work with.

7️⃣ Best practices

Work continuously: always-on campaigns help maintain visibility and accumulate learning.
Plan ahead: especially for campaigns such as Black Friday, PcDays or product launches.
Select several products: avoid depending on a single reference if you want to measure and optimise better.
Combine formats: Sponsored Products can help with purchase intent, while Display can strengthen visibility.
Align product, stock and creative: do not activate campaigns for products without enough stock or with unclear messages.
Review results: analyse investment, attributed sales, clicks, impressions and ROAS to improve future campaigns.

8️⃣ Common mistakes

Activating campaigns only at the last minute, without learning time.
Using budgets that are too low for the objective or duration of the campaign.
Promoting products with low stock, uncompetitive prices or low conversion potential.
Not reviewing the Buybox for products shared with other sellers.
Using unclear creatives in display formats.
Not reviewing results during the campaign and waiting until the end to optimise.

Recommendation: if you are going to invest in a high-impact campaign, define products, budget, duration and objective before activating it.

9️⃣ Measurement and tracking

PcAds allows you to review data and statistics from your campaigns to analyse their performance and make optimisation decisions.

Some of the metrics you can review are:

Investment: budget consumed during the campaign.
Impressions: number of times the ad has been shown.
Clicks: visits generated from the ad.
Attributed sales: sales related to the campaign.
ROAS: return on advertising spend.

At the end of the campaign, review the results to decide whether to maintain, expand, adjust or stop the investment.

10️⃣ Where to find more information

You can find more information about PcAds Retail Media through these resources:

PcAds Retail Media website: PcAds Retail Media.
Information for sellers: PcAds for sellers.
Registration or access to PcAds: Start advertising.
Contact: sellers.pccomponentes@reetmo.media.

Keep in mind: conditions, packs, minimum budgets and included services may change. Always review the PcAds website or contact the responsible team before planning your investment.

11️⃣ Summary

PcAds helps give visibility to your products within PcComponentes: especially at moments of purchase intent.
Sponsored Products is the format most focused on sellers: it allows you to promote specific products in highlighted placements.
Before investing, review product, stock, price and Buybox: a campaign does not compensate for an uncompetitive offer.
Plan ahead: campaigns need time to activate, learn and optimise.
Review results during and after the campaign: investment, attributed sales, impressions, clicks and ROAS.
If you need help: check the PcAds website or contact the responsible team.

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