Buybox
In this article, we explain which factors are taken into account to assign the Buybox on PcComponentes Marketplace.
Important: having the lowest price does not guarantee winning the Buybox. Customer experience is also a key factor.
Contents
- How the Buybox is assigned
- Which factors are taken into account
- More information
1️⃣ How the Buybox is assigned
At PcComponentes, we use an algorithm that evaluates several factors to assign the Buybox automatically and fairly.
2️⃣ Which factors are taken into account
The main factors evaluated are:
- Competitive price: the price must be attractive to the customer.
- Optimal delivery time: it is valued that the order reaches the customer as quickly as possible.
- Quality of service offered: the customer experience you provide is taken into account.
For this reason, the best price alone does not guarantee winning the Buybox. On Marketplace, customer experience is highly valued, so service quality can be decisive.
3️⃣ More information
You can find more details in the article: Buybox.