The Expert Seller badge is a distinction that recognises shops that stand out for their commitment, service quality and operational excellence.
This badge will appear on product pages whenever you win the BuyBox, helping customers identify your shop as a highly reliable option.
In addition, we have observed that holding this badge significantly increases product conversion, so we strongly recommend meeting the requirements to obtain it.
1️⃣ Requirements to obtain the badge (based on the average of the last 30 days)
| Metric | Required value | Description |
|---|---|---|
| Acceptance rate | From 99% | Indicates how many orders you accept correctly without cancellations. Make sure your stock and prices are up to date to avoid issues. |
| Late shipment rate | < 5% | Monitors how many orders are dispatched after the expected deadline. |
| Issue rate | < 3% | Measures issues opened by customers: incorrect items, faulty items, serious delays, etc. |
| Validated tracking | From 99% | You must upload valid and functional tracking for almost all orders. |
| Average response time | < 2 hours | Calculated across responses to messages, cases and customer requests. |
- The Expert Seller badge does not directly affect the BuyBox, but it does increase customer trust and improves the perceived quality of your shop.
- Requirement values are updated daily and automatically.
You can check the status of each metric in real time from your back office, in the “Premium rules” section.
3️⃣ Purpose of being an Expert Seller
The goal is to publicly recognise shops that provide exemplary service and to ensure an outstanding experience across our Marketplace, helping to create a consistent and reliable environment for customers.
This way, we all benefit and can continue building something great together.