Creating a perfect product sheet – Marketplace sellers

A complete and well-structured product sheet makes it easier to review the product and helps customers identify it correctly before purchasing.

This guide explains the criteria you should follow when preparing the title, identifiers, description, images, attributes and logistics data.

Important: use accurate information and, whenever possible, information from the manufacturer's official website or documentation. Missing or incorrect data may cause import errors or require further review before the product can be published.

Contents

Before you start
Complete the general parameters
Prepare the description in HTML
Add images
Complete the attributes
Add logistics data
Use Icecat when available
Review the product sheet before submitting it

1️⃣ Before you start

These rules apply regardless of the method you use to create the product.

Before you begin, gather the product information you will need, including the brand, model, identifiers, technical specifications and images.

2️⃣ Complete the general parameters

General parameters are used to identify and classify the product correctly.

Title

Use a clear and concise title with a maximum of 100 characters.

General structure: BRAND + MODEL + PRODUCT TYPE + MAIN FEATURES

Use initial capital letters, avoid commas in numerical values and do not add “OEM” before products that do not have a brand.

Some product families use a specific title structure:

Product family	Structure
Motherboards	BRAND + MODEL
Processors	BRAND + MODEL + BASE SPEED
Hard drives and SSDs	BRAND + MODEL + CAPACITY + CONNECTIONS
RAM	BRAND + MODEL + MEMORY TYPE + SPEED + MODULES AND SIZE + LATENCY
Computers and laptops	BRAND + MODEL + PROCESSOR + RAM + STORAGE + GRAPHICS, IF DEDICATED + SCREEN SIZE, IF APPLICABLE
Ink cartridges	BRAND + MODEL + INK TYPE + ORIGINAL OR COMPATIBLE + COLOUR
Video games	TITLE + PLATFORM
Smartphones	BRAND + MODEL + RAM/ROM + COLOUR + UNLOCKED + VERSION TYPE, IF IMPORTED FROM OUTSIDE SPAIN

Brand

Select the exact product brand. If it is not available in the system, request its creation before submitting the product for review.

Product family

Each product must belong to one product family only. The selected family determines its classification and the attribute groups you will need to complete.

If you are unsure, check similar products on PcComponentes to help identify the appropriate category.

Product SKU

Use the EAN in this field to help prevent import errors.

EAN

This is the 13-digit numerical code that uniquely identifies the product.

MPN

This is the original reference assigned to the model by the manufacturer. It must uniquely identify the corresponding product.

3️⃣ Prepare the description in HTML

The description should explain which product you are creating and include its features and technical specifications. Use official manufacturer information as your source.

We recommend using the following order:

A short introduction presenting the product.
A list of its main features.
A complete list of technical specifications.

The description must be submitted in HTML. You can use the following general structure:

<p>Product introduction.</p>

<p>Additional product information.</p>

<h2>Features</h2>
<ul>
  <li>Feature 1</li>
  <li>Feature 2</li>
  <li>Feature 3</li>
</ul>

<h2>Specifications BRAND MODEL</h2>
<ul>
  <li><strong>Specification 1:</strong> value</li>
  <li><strong>Specification 2:</strong> value</li>
  <li><strong>Specification 3:</strong> value</li>
</ul>

Please note: avoid tags such as <br> or <span>. Use a simple structure based on paragraphs, headings and lists.

For products such as laptops, tablets or smartphones, organise specifications into clear sections and only include information that applies to the product being created.

Do you want to add images, comparisons or multimedia content within the description?
See How to add enriched content (A+) to a product page. A+ content follows a specific preparation and review process carried out by the Cataloguing team.

4️⃣ Add images

Add at least one clear, high-quality image of the product. We recommend including at least five images to complete the image carousel.

The upload template allows a maximum of 9 images.

Main image

The main image must show the product on its own against a white background, without added watermarks, frames or logos.

Image requirements

Format: JPG.
Resolution: 800 × 800 px.
Background: white, without borders or excessive margins.
Quality: clear, sharp and not pixelated.

Additional images may include compositions or screenshots where these help explain the product, for example for video games.

Exception: if another item needs to be shown to explain how the product works or is used, it must be clear that the additional item is not included in the purchase.

5️⃣ Complete the attributes

Attributes are specific product characteristics used to classify the product correctly and help customers find it using filters on the website.

Each product family may contain one or more attribute groups with predefined values.

If you use a product template, check the ReferenceData tab to see the available groups and accepted values.

Select the value that applies to the product.
If a characteristic does not apply, some groups may be left blank.
Always complete attributes marked as mandatory for the selected product family.

Important: selecting the wrong product family may result in irrelevant attributes being displayed or required information being missing.

6️⃣ Add logistics data

Logistics data may include:

Width, height and depth in centimetres.
Weight in kilograms.

Use a full stop (.) as the decimal separator.

Please note: these fields are normally optional unless required by the process or category. If you complete them, provide all the data in the block to avoid import errors.

7️⃣ Use Icecat when available

If the product is registered in Icecat, some of the information in the product sheet may be obtained through this platform.

See Icecat to learn how it is used during product creation.

8️⃣ Review the product sheet before submitting it

The title follows the appropriate structure and does not exceed 100 characters.
The brand and product family are correct.
The EAN and MPN correspond to the product.
The description uses official information and is correctly structured in HTML.
You have added at least one image that meets the requirements.
You have completed all mandatory attributes for the product family.
Any logistics data you have added is complete.
If you use A+ content, you have followed the specific enriched-content process.