Here we will teach you how to create a PERFECT product template. Important for creating a high-quality product sheet.
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First of all, know that if your items are found in Icecat, you have much of the management done, since we will have all the product information. More information, here.
The steps to create a perfect sheet are simple:
INTRODUCTION
The sheets can be divided into four sections, subdivided in turn into different fields:
- General parameters.
- Images.
- Attributes.
- Logistics data.
General parameters
- Title
- Brand
- Family
- Product SKU
- EAN
- MPN
- Description
In General parameters, we include fields with the essential data, references, and contents to classify the product within our catalog and be able to show it to the user.
Title
Here we will write clearly and concisely what item we are going to register.
Titles must have a maximum of 100 characters, and we must follow the following guidelines:
BRAND + MODEL + PRODUCT TYPE + SPECIAL FEATURE/S
All words must start with uppercase (except for determiners and prepositions), try to use “.” (period) instead of “,” (comma) when adding numerical characters, such as inches, and we should not add anything at the beginning if it is an OEM product and does not have a brand.
There are certain families where the title pattern indicated above varies, here are some examples:
- Motherboards: BRAND + MODEL
- Processors: BRAND + MODEL + BASE SPEED
- Hard Drives/SSDs: BRAND + MODEL + CAPACITY + CONNECTIONS
- RAM Memory: BRAND + MODEL + MEMORY TYPE + SPEED + MODULES AND SIZE + LATENCY
- Computers/Laptops: BRAND + MODEL + PROCESSOR + RAM + STORAGE + GRAPHICS (If dedicated) + INCHES (If it includes a screen)
- Inks: BRAND + MODEL + INK TYPE + ORIGINAL OR COMPATIBLE + COLOR
- Video Games: TITLE + PLATFORM
- Smartphones: BRAND + MODEL + RAM/ROM + COLOR + UNLOCKED + VERSION TYPE (If the phone is imported from a country outside of Spain)
Brand
Indicate the brand of the product. Depending on how you are creating it (file or API) you will indicate the name in the excel or its corresponding code.
Family
Every product must be included in a single family of our classification tree. Families that structure the page and group products with similar functions or characteristics.
In case of doubt, you can check the category of the product in its sheet on the website itself, and it can be a good indicator to find the correct family within the system.
It is important to correctly mark the family, because it depends on the groups of attributes that we will have to mark later, and for its subsequent publication on the web.
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Product SKU
In this field, indicate the EAN, as it is an internal Mirakl field that does not affect you, and thus you will avoid errors.
EAN
A 13-digit numeric code that identifies the product. It is a unique code per product.
MPN
The MPN is the original manufacturer reference of the model in question that you are creating and with which the product is identified. Like the EAN, it is a unique code per product.
Description
Explain in detail what item we are registering, its special features, and all its specifications. This information must be extracted from the official manufacturer's website.
The sheets usually start with an introductory sentence or short text presenting the item and introducing a keyword that can help position the sheet in search engines, and one or more paragraphs detailing its best qualities.
Next, you will indicate the detailed list of the most important and identifying features of the product.
And finally, a list of technical specifications, both internal and external. There is no character limit for product descriptions.
All sheets must be in HTML code, generally using the following structure and tags to identify each section of the sheet:
<p>Párrafo</p>
<p>Párrafo 2 o sucesivos</p>
<h2>Características:</h2>
<ul>
<li>Elemento 1</li>
<li>Elemento 2</li>
<li>Elemento 3</li>
<li>Elemento 4 o sucesivos</li>
</ul>
<h2>Especificaciones + MARCA + MODELO:</h2>
<ul>
<li>Elemento 1</li>
<li>Elemento 2</li>
<li>Elemento 3</li>
<li>Elemento 4 o sucesivos</li>
</ul>
Tags like <br>
or <span>
should be avoided. For products like mobile phone cases, screen protectors that sometimes do not have a model, it can be omitted in the <h2> of Specifications.
In certain families of electronic devices such as laptops, tablets, and smartphones, we have a predetermined HTML template that helps catalog more clearly the specifications of each product. It is desirable that the information be published in this format.
Predetermined HTML for Laptop:
<h2>Especificaciones HP 255 G7</h2>
<ul>
<li><strong>Procesador </strong>AMD Ryzen 5 3500U</li>
<li><strong>Memoria RAM </strong>8GB DDR4 2400 MHz (1x 8GB)</li>
<li><strong>Almacenamiento </strong>256 GB SSD PCIe® NVMe™</li>
<li><strong>Unidad óptica</strong> DVD-RW</li>
<li><strong>Display </strong>15.6" (39,6 cm) en diagonal SVA antirreflectante con retroiluminación WLED, 220 nits, 45% NTSC Full HD (1920 x 1080)</li>
<li><strong>Controlador gráfico </strong>Integrado: AMD Radeon™ Vega 3</li>
<li><strong>Conectividad</strong>
<ul>
<li>Integrada 10/100/1000 GbE NIC</li>
<li>Combo de Intel® 802.11ac (1x1) y Bluetooth® 4.2</li>
</ul>
</li>
<li><strong>Cámara de portátil</strong> Cámara web HP TrueVision HD (frontal) con micrófono digital integrado de doble matriz</li>
<li><strong>Micrófono </strong>Sí</li>
<li><strong>Batería</strong> 3 Celdas Ion-Litio 41 Wh</li>
<li><strong>Conexiones</strong>
<ul>
<li>2 x USB 3.1 Gen 1</li>
<li>1 x USB 2.0</li>
<li>1 x HDMI 1.4b</li>
<li>1 x RJ-45</li>
<li>1 x Combo auriculares/micrófono</li>
<li>Lector de tarjetas SD/SDHC/SDXC</li>
</ul>
</li>
<li><strong>Sistema operativo</strong> Windows 10 Home 64 bits</li>
<li><strong>Dimensiones (Ancho x Profundidad x Altura)</strong> 37,6 x 24,6 x 2,25 cm</li>
<li><strong>Peso </strong>1,78 kg</li>
<li><strong>Color </strong>Plata ceniza oscura</li>
</ul>
Predetermined HTML for Tablet:
<h2>Especificaciones Lenovo Tab M10:</h2>
<ul>
<li><strong>Procesador </strong>Qualcomm Snapdragon 429 (4C, 4x A53 @ 2.0GHz / Integrated Qualcomm Adreno 504 GPU</li>
<li><strong>Memoria RAM</strong> 2GB Soldered</li>
<li><strong>Memoria Interna</strong> 32GB eMCP (Compatible con tarjeta microSD de hasta 256 GB, no incluida)</li>
<li><strong>Pantalla </strong>10.1" HD (1280x800) IPS 300nits 10-point Multi-touch</li>
<li><strong>Conectividad</strong>
<ul>
<li>Wifi 11a/b/g/n/ac, 1x1 + Bluetooth 4.2</li>
</ul>
</li>
<li><strong>Cámara</strong>
<ul>
<li>Parte trasera: 5 MP</li>
<li>Parte frontal: 2 MP</li>
</ul>
</li>
<li><strong>2 altavoces frontales</strong> con tecnología Dolby Atmos</li>
<li><strong>Batería </strong>4850mAh. Hasta 8 horas de reproducción de vídeo</li>
<li><strong>Conexiones</strong>
<ul>
<li>Micro USB</li>
<li>2 patillas Pogo</li>
<li>Lector de tarjetas microSD</li>
<li>Toma de audio combinada</li>
</ul>
</li>
<li><strong>Sistema operativo</strong> Android Oreo</li>
<li><strong>Dimensiones</strong> 168 mm x 242 mm x 8,1 mm</li>
<li><strong>Peso </strong>A partir de 480 g</li>
<li><strong>Color </strong>Blanco</li>
</ul>
Predetermined HTML for Smartphone:
<h2>Especificaciones Samsung Galaxy A31:</h2>
<ul>
<li><strong>Procesador</strong>
<ul>
<li>Velocidad CPU 2GHz,</li>
<li>1.7GHz Tipo CPU Octa-Core</li>
</ul>
</li>
<li><strong>Pantalla </strong>
<ul>
<li>Tamaño 162.1mm (6.4" rectángulo completo) / 158.7mm (6.2" esquinas redondeadas)</li>
<li>Resolución 1080 x 2400 (FHD+)</li>
<li>Tecnología Super AMOLED</li>
<li>Número de colores 16M</li>
</ul>
</li>
<li><strong>Cámara</strong>
<ul>
<li>Cámara principal - Resolución (Múltiple) 48.0 MP + 5.0 MP + 8.0 MP + 5.0 MP</li>
<li>Cámara principal - Apertura (Múltiple) F2.0 , F2.4 , F2.2 , F2.4</li>
<li>Cámara principal - Autofocus Sí</li>
<li>Cámara principal - OIS No</li>
<li>Cámara principal Zoom Digital Zoom hasta 8x</li>
<li>Cámara frontal - Resolución 20.0 MP</li>
<li>Cámara frontal - Apertura F2.2</li>
<li>Cámara frontal - Autoenfoque No</li>
<li>Cámara frontal - OIS No</li>
<li>Cámara principal - Flash Sí</li>
<li>Cámara frontal - Flash No</li>
<li>Resolución de grabación de vídeoFHD (1920 x 1080) @30fps</li>
</ul>
</li>
<li><strong>Memoria</strong>
<ul>
<li>RAM (GB) 4</li>
<li>Memoria Interna (GB) 64</li>
<li>Memoria Disponible* (GB) 46.2</li>
<li>Externa MicroSD (hasta 512GB)</li>
</ul>
</li>
<li><strong>Redes/Bandas</strong>
<ul>
<li>Número de SIM Dual-SIM</li>
<li>Tipo de SIM Nano-SIM (4FF)</li>
<li>Tipo de bandeja de SIM SIM 1 + SIM 2 + MicroSD</li>
<li>Infra 2G GSM, 3G WCDMA, 4G LTE FDD, 4G LTE TDD</li>
<li>2G GSM GSM850, GSM900, DCS1800, PCS1900</li>
<li>3G UMTS B1(2100), B2(1900), B4(AWS), B5(850), B8(900)</li>
<li>4G FDD LTE B1(2100), B2(1900), B3(1800), B4(AWS), B5(850), B7(2600), B8(900), B12(700), B13(700), B17(700), B20(800), B28(700), B66(AWS-3)</li>
<li>4G TDD LTE B38(2600), B40(2300), B41(2500)</li>
</ul>
</li>
<li><strong>Conectividad</strong>
<ul>
<li>ANT+ No</li>
<li>Interfaz USB USB Tipo C</li>
<li>Versión USB USB 2.0</li>
<li>Localización GPS, Glonass, Beidou, Galileo</li>
<li>Auriculares 3.5mm Stereo</li>
<li>MHL No</li>
<li>Wi-Fi 802.11 a/b/g/n/ac 2.4+5GHz</li>
<li>Wi-Fi Direct Sí</li>
<li>Versión Bluetooth Bluetooth v5.0</li>
<li>NFC Sí</li>
<li>PC Sync. Smart Switch (PC version)</li>
</ul>
</li>
<li><strong>Sistema Operativo </strong>
<ul>
<li>Android</li>
</ul>
</li>
<li><strong>Sensores</strong>
<ul>
<li>Acelerómetro, Sensor de huella dactilar, Giroscopio, Geomagnético, Luminosidad, Sensor de proximidad virtual</li>
</ul>
</li>
<li><strong>Especificaciones físicas</strong>
<ul>
<li>Dimensiones (AlxAnxProf, mm) 159.3 x 73.1 x 8.6</li>
<li>Peso (g) 185</li>
</ul>
</li>
<li><strong>Batería</strong>
<ul>
<li>Tiempo de uso de Internet (4G) (Horas) Hasta 20</li>
<li>Tiempo de uso de Internet (Wi-Fi) (Horas) Hasta 20</li>
<li>Tiempo de reproducción de Vídeo (Horas) Hasta 22</li>
<li>Capacidad de batería (mAh, típico) 5000</li>
<li>Extraíble No</li>
<li>Tiempo de reproducción de Audio (Horas) Hasta 97</li>
<li>Tiempo en conversación (4G LTE) (Horas) Hasta 33</li>
</ul>
</li>
<li><strong>Audio y Vídeo</strong>
<ul>
<li>Soporte estéreo No</li>
<li>Formatos de reproducción de Vídeo MP4, M4V, 3GP, 3G2, WMV, ASF, AVI, FLV, MKV, WEBM</li>
<li>Resolución de reproducción de Vídeo FHD (1920 x 1080) @60fps</li>
<li>Formatos de reproducción de Audio MP3, M4A, 3GA, AAC, OGG, OGA, WAV, WMA, AMR, AWB, FLAC, MID, MIDI, XMF, MXMF, IMY, RTTTL, RTX, OTA</li>
</ul>
</li>
</ul>
Images
One or more clear and sharp images of the product in question must be added. On the web, you can publish as many images as you want, but in the upload template, there is a maximum of 9.
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In the main image, the product must always appear alone with a white background, and no brands or logos should be visible.
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The images published in the product sheets must be:
- In JPG format.
- With a white background, and without frames or excessive margins on the sides.
- Resolution of 800 x 800 pixels.
- Clear and unpixelated image.
Image compositions or video game screenshots are accepted in the following way:
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As an exception, the product may appear accompanied by another product in the main image if it better explains or clarifies the functionality or use of the product. Ideally, that extra product should appear shaded or make it clear that it is not included in the purchase:
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Attributes
Most families have one or more groups of attributes. These attributes are specific characteristics of a product, and other products in the same family may share that same characteristic. These attributes help and facilitate web navigation, allowing filtering to find the desired product. Thanks to the filters, customers will find you in web searches.
Attribute groups are composed of attributes with predefined values. In the ReferenceData tab of each template, the attribute groups that belong to that family and the different options for each of them appear. One must be chosen for each attribute group.
In certain cases, the attribute group can be left empty if the product does not include that characteristic. For example:
DeLonghi Essenza Mini Compact Nespresso Coffee Machine Lime. It is a capsule coffee machine without a grinder, so nothing needs to be marked in the "Automatic" and "With Grinder" filter groups.
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There are certain families in the list that do have mandatory attribute groups, so it is necessary to mark them correctly for the product to enter the system.
Examples of Families with Mandatory Attribute Groups:
- Inks
- Laptops
- Monitors
Logistical Data
Composed of the fields width, height, depth, and weight, we must mark the measurements of the packaging, case, box, or packaging. It must be a positive numerical value and, if it has decimals, separate them with a "." (dot).
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Finally, you should know that:
- Dimensions are measured in centimeters.
- Weight is measured in kilograms.