Catalogue

To increase your sales, it’s essential to review your catalog and ask yourselves three key questions:

• Are we competitive?

• Are our prices aligned with the market?

• Do our products have sales potential in this Marketplace?

If the answer to any of these questions is "No", it’s time to take action and turn it into a "Yes".

Identify both direct and indirect competitors, and study their catalog:

• Direct competition: sells the same or similar products as you.

• Indirect competition: offers different products that may fulfill the same customer need.

Don’t limit your analysis to just price. Also evaluate the quality of product listings, their titles, descriptions, images, and ratings. Remember, this is the first impression your customer will get.

When comparing prices, also consider elements that can make a difference: discounts, active promotions, or included shipping costs.

A SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) will help you position yourselves strategically:

• What weaknesses do your competitors have?

• Is any of them a real threat to your business?

• What do they do better than you?

• In what areas can you stand out to surpass them?

This exercise will help you focus your efforts and detect real growth opportunities.

There are resources that will help you with your analysis:

• Similarweb: to analyze traffic, positioning, and competition.

• Google Alerts: to receive automatic notifications about key topics, such as “laptop price” or “new launch + your category”.

After analyzing your catalog, you’ll know which items have the most sales potential within our Marketplace.

Don’t hesitate to remove products that haven’t generated sales or those which, due to their nature or category, don’t align with the interest of our audience.

Just because a product works on other marketplaces or your own website doesn’t guarantee it will here, even if it has the same price, shipping, and information.

Less can be more: Reducing from 8,000 references to 200 high-converting products may be a strategic decision. In fact, an overly broad catalog can work against you and reduce visibility for your most competitive products.