Preparation and delivery times affect the customer experience, delivery efficiency and the competitiveness of your offers. Only configure deadlines that you can meet consistently.
- Why shipping times are important
- How to configure realistic shipping times
- Delivery efficiency and 24-hour delivery
- What happens if you miss the stated deadlines
- How shipping relates to the BuyBox
- How Fulfillment can help
- Summary
The shipping time you configure is part of the information customers use when deciding which offer to purchase.
A fast delivery time can make your offer more competitive, but it must be consistent with your actual preparation, dispatch and delivery capacity.
It is better to offer a slightly longer deadline that you can meet consistently than to promise fast delivery and deliver the order late.
Select only the shipping methods and delivery times that you can normally meet.
Before activating or changing a deadline:
- Check how long you need to prepare the order.
- Review your carrier's collection times.
- Consider weekends, public holidays and periods of high demand.
- Check that the published stock is actually available.
- Confirm that the deadline can be met in all territories linked to the method.
- Update the configuration when your logistics capacity changes.
As a recommendation, configure only a small number of shipping methods and make sure they are clear, useful and consistent with your operation. Avoid activating several options that provide almost identical conditions.
To create zones, select methods, configure costs and review logistics classes, see Shipping configuration .
Delivery efficiency shows whether orders arrive within the deadline communicated to the customer.
If you do not reach this level, review orders delivered late, the preparation times configured in your offers and the performance of your carriers.
Low delivery efficiency does not automatically suspend the shop or block payments. To learn how this indicator is calculated and where to review the results, see NPS and delivery efficiency .
Configuring deadlines that you cannot normally meet may result in:
- Lower delivery efficiency.
- More customer enquiries and incidents.
- Negative ratings and reduced customer trust.
- A poorer shopping experience.
- Lower competitiveness for your offers.
- Manual review in serious or repeated cases.
Delays should not be confused with the automatic MQC criteria. However, poor logistics management may affect metrics such as the incident rate or validated tracking.
If an MQC-controlled metric reaches the configured limits, the system may trigger a warning or automatically suspend the shop. See Automated quality criteria .
If your results decline, use How to improve your quality indicators and prepare an action plan to identify the causes and define specific actions.
Shipping time is one of the aspects that may influence the competitiveness of an offer.
The BuyBox also considers other factors, including price and the seller's overall quality. Offering the shortest delivery time therefore does not, by itself, guarantee winning the BuyBox.
Review the main factors involved in BuyBox .
With Fulfillment by PcComponentes, you can outsource part of your logistics operation so that PcComponentes manages the storage, order preparation, shipping and returns of products linked to the service.
The service may help improve delivery speed, traceability and reliability, particularly during campaigns or periods of increased order volume.
To learn how the service works and request information, see Fulfillment .
- Realistic deadlines: only configure shipping times that you can meet consistently.
- Configuration: review preparation, collections, stock, territories and periods of high demand.
- 24-hour delivery: requires delivery efficiency above 90%.
- Delays: may generate incidents, negative ratings and a poorer shopping experience.
- MQC: late shipments are not, by themselves, an automatic suspension criterion.
- BuyBox: shipping time affects competitiveness, but it is not the only factor.
- Fulfillment: may help you outsource logistics and improve the delivery experience, subject to prior activation.