Shipping time is a decisive factor that directly affects two key aspects of your performance:
Capturing the customer’s attention.
Increasing your chances of winning the Buybox.
The faster your shipping is, the more points you'll earn on the Buybox scale. However, it is essential that you set delivery times according to your real logistical capabilities.
Setting unrealistic or unachievable timeframes can seriously harm you.
Customer complaints will increase.
The system may automatically suspend your account.
PcComponentes may also apply manual penalties or suspensions.
Customers will stop trusting your offers.
Ratings will drop and your overall quality will be affected.
And most importantly: you'll lose the Buybox, even if you offer "fast" shipping.
| Important: Only stores with a delivery efficiency of 90% or higher are allowed to offer standard 24-hour shipping. |
Our advice: configure only a few shipping methods, but make them realistic and efficient. It’s better to offer one clear and fast option than to activate multiple options that may only confuse the customer and delay their buying decision.
For example:
If your actual delivery capability is 24–48 hours, do not activate slower options. Only keep active the fastest shipping option you can guarantee. If needed, add just one more alternative.
We offer you our Fulfillment service, which allows you to provide 24-hour deliveries without having to manage your own storage or logistics. This will improve your Buybox positioning and optimize your selling experience.
More information: