Our campaigns are a great opportunity to gain visibility, increase orders, receive positive reviews and, above all, significantly boost your revenue.
We have three campaign levels, classified according to their impact and visibility.
Level 1 Campaigns – Top Priority
They include key events such as:
PcDays
Black Friday
Orange Days
These campaigns generate a very high volume of traffic, sales, and revenue.
We always give you sufficient advance notice so you can prepare your best offers.
Level 2 and Level 3 Campaigns
Level 2: relevant campaigns, though with less reach than Level 1.
Level 3: more specific or seasonal campaigns.
In some cases (especially Level 3), we do not send prior notice.
Therefore, it is essential to maintain competitive prices regularly so that your products can stand out through both organic traffic and campaign-driven traffic.
The main goal is to attract traffic and improve conversion through prominent visual spaces on our homepage. We showcase the key categories and the most attractive products with the best available price.
If your offers are competitive, you can participate directly in the campaign.
In addition, products with higher conversion and better discounts can be selected for:
Flash Deals
Maximum visibility
Placement at the very top of the website
Featured in our time-limited carousel, with a countdown timer that unlocks the most attractive offers of the moment.
Featured Products
High visibility, especially on the first pages
Includes all products that are part of the campaign
Sorted by relevance: the better the offer, the higher it will be positioned
Located in the central area of the homepage.
| Important: The deeper the navigation level, the lower the visibility. A strong offer has a higher chance of appearing in the top positions. |
For your offers to be featured in campaigns, they must meet the following criteria:
Price threshold (PcComponentes’ historical minimum price)
The offer price must be equal to or lower than the historical minimum price on PcComponentes.
We will not feature products that have previously been at a lower price on our platform.
This ensures that the offer is real and attractive.
Price competitiveness versus competitors
The price must be lower than that of the agreed competitors at the time the campaign launches.
If a competitor matches the price after the campaign is activated, the offer may remain.
If a competitor beats the price, the offer will be removed for not meeting the minimum competitiveness.
Information deadline (30 days)
It is essential to send all discount-related information at least 30 days in advance.
Anything received after this deadline will be treated as a standard offer.
This lead time allows coordination across marketing, communications, stores, CX, content, and logistics, and helps drive extra visibility for blockbuster discounts on the homepage.
| Important: Even if you do not actively participate, the system automatically selects the best offers to display during campaigns. Therefore, we recommend always keeping your best conditions configured. |
By meeting these criteria, your products can:
Gain priority visibility in high-traffic campaigns.
Access prominent placements on the site (home, flash deals, featured products).
Significantly increase conversion rates and sales.
Generate positive reviews and strengthen customer trust in your store.
We encourage you to prepare your proposals in advance (especially for Black Friday), ensuring competitive prices and sufficient stock.
In accordance with Law 7/2022 on consumer protection (Omnibus Law), please note:
The sale price cannot be higher than the lowest price applied in the last 30 days.
The struck-through price must be real and verifiable. It is not permitted to inflate discounts with fictitious prices that were never in effect.
This legal framework protects the consumer and ensures that the offers we highlight in our campaigns are authentic and high-quality.